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The readership of Mail online is huge - it's the most visited English language newspaper website in the world. And I'm sure widely read by exactly the demographics they're trying to reach.
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Is this advertising targeted or blanket across MailOnline base. If the former, then it's no surprise that @dubtap profile is seen as potential Labour voter and is part of generic media buy which happens to include Mail. Definitely more interesting if they are going all in on mass advertising on the Mail
Fox
Gustav
@dubtap
Labour online campaigning now firmly in the bantz zone
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