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CheBeef
It's a bit of a pisser that Ramsay gets on the front page of the BBC and Guardian to push his helmet thing. he was in some kind of a triathlon/ironman comp where helmet wearing is compulsory. He trashed his helmet; something – the regs, and his helmet – is working.
Guardian also reports rising concern from Dutch authorities about their widespread non-helmet wearing. Further reading, you realise this is down to an increased number of traffic deaths ... linked in particular to older riders and e-bikes. There's a thing!
Why can't Ramsay just fall off his bike and go home and lick his wounds like the rest of us?
And why can't the Guardian be a bit more careful with its uncritical reporting, which appears to go with the Dutch Govt spin rather than examining it.
Full disclosure: I wear a helmet in the town and city, and very rarely on the country lanes I ride.