Cvndsh

Fucking cheek.

Fkng chk

nvr grws trng ths drppd vwl thng

Fuckin branding crap. At least launch with something to sell, rather than a 'brand' and a bit of pr guff.

Adtrf

Fucking cheek.

Scy cnt?

Exactly.

Fuckin branding crap. At least launch with something to sell, rather than a 'brand' and a bit of pr guff.

This is what they've been doing when they could have been knocking out more tat for me to buy. I've already bought the Spclzd Vng a Nke T-sht and some Oklys but that won't keep me cycling for long.

FT AS FCK - just for you.

Surely even the most delusional mamil will think wearing a shirt with FST AS FCK emblazened on it a bit of a stretch, now the FT AS FCK shirt, that would fly off the shelves. Cav could wear it early season to show his sense of humour and identify with the gazillions of overweight men in lycra, its marketing gold.

An interesting interview with tilover and his colleague here;

http://roadcyclinguk.com/racing/cycling-design-and-missing-vowels-the-men-behind-the-c-v-n-d-s-h-logo.html

Never knew Tilover was such a hpstr. HPSTR!

An interesting interview with tilover and his colleague here;

http://roadcyclinguk.com/racing/cycling-design-and-missing-vowels-the-men-behind-the-c-v-n-d-s-h-logo.html

Never knew Tilover was such a hpstr. HPSTR!

I can vouch for them both being excellent human beings. :)

I don't doubt it. I've always thought tilover came across as a solid dude.

Until now. HPSTR!

You're just jealous 'cos you're a dull ACDMC.

And a BG GY HSR.

I'm looking forward to them rebranding RSNL - FRTH AS FCK

The rationale of shortening the name in order to convey speed is flawed, I read cvndsh with the same number of syllables as cavendish.

I read cvndsh with the same number of syllables as cavendish.

Yes, that's the point.

The rationale of shortening the name in order to convey speed is flawed

No. CVNDSH is shorter than CAVENDISH. Get your fucking ruler out.

Reaction to that "tagline" was so negative that Cav's Wasserman management were hitting Twatter trying to get everyone to forget it ever happened and distance themselves from it.

Something more positif, L'Equipe interactive article on history and tactics of sprinters

http://www.lequipe.fr/explore/cycling-human-cannonballs/

Brand fail

anyone want a Hoy?

Hoy sounds a bit like "dick" in Polish.. just sayin'..

Thread name needs to be updated.