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Yeah I have seen those hubs last for years on these exact bikes. But nothing lasts forever and if the spokes (replaced when they break anyway) or rim don’t go the hub will eventually.
Usually with lesser quality hubs the bearings go first and get trashed / the wheel gets rebuilt with a new hub. Maybe that is favourable failure to bearings that keep going and going until the flange itself breaks.
I used to work as a mech at PM and imo the VIA were the best front hubs (for bearing life), this is the first one I’ve seen fail, and it’s in quite a catastrophic way 😅
And was this the hubs maiden voyage? How old is it? I imagine it has been subjected to a lot of use and abuse in its life. If not could be a faulty part.
Have seen a couple Rohloff flange breaks on those bikes as well.