Yeah I definitely don't get a wholesome vibe from the place, the Canary Wharf one is full of wankers (myself included), but I've seen a few memes about it and I was trying to work out the angle because I'm genuinely surprised at the taste of the coffee.
Looks like it has venture capital money behind it. So will be some long term plan about building the brand and then expanding internationally maybe with a franchise model. Selling a few expensive pour overs doesn’t pay the rent with those locations
So does blank street. At least watch house are trying to serve something decent. The holborn branch is always packed but you can app order and collect and it's pretty nice coffee
Yeah I definitely don't get a wholesome vibe from the place, the Canary Wharf one is full of wankers (myself included), but I've seen a few memes about it and I was trying to work out the angle because I'm genuinely surprised at the taste of the coffee.