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Not defending the pourover pricing, but it definitely happens at other places too. Look at how much the green costs for some of these. These rarities are true micro lots that are processed in less-usual ways, a lot of them are Gesha's which are notoriously expensive anyway. On their Rarities menu there's a Sebastian Ramirez produced Gesha. I can only find one store that still has any of this in stock and its $45 per bag. So.. that's why. Its also significantly more labour intensive than making a batch brew or even espresso based drink.
Onyx Coffee Lab currently have a microlot Gesha from Peru that costs them $32.45/lb. By comparison, one of their constantly in rotation coffees costs them only $9.81/lb.
So the cost of these 'rarities' is reflective of the green coffee cost and the labour involved in making a pourover. Its fair to me. People pay a lot for wine. Why not coffee?
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JB
NurseHolliday
Can I ask a potential inflammatory question...
What's the meme with watch house?
The two main negatives I can see are:
they charge ridiculous pricing for their "rarities" pourovers. Although I've got to credit them that they are actually desirable, but they're charging what I'd expect to pay for a bag of microlot beans for just 1 cup.
The branding/marketing is clearly trying to project a premium image but in a designer clothing, "we're better than you" sense rather than a premium product sense.
However if you just like coffee, it's £3.50 for a cup of really good batch brew coffee, and in somewhere like Canary Wharf, I can't see a better option in terms of taste vs price.