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Yeah I definitely don't get a wholesome vibe from the place, the Canary Wharf one is full of wankers (myself included), but I've seen a few memes about it and I was trying to work out the angle because I'm genuinely surprised at the taste of the coffee.
NurseHolliday-
Canary Wharf one is full of wankers
Don't think that's unique to the coffee shop to be fair
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Looks like it has venture capital money behind it. So will be some long term plan about building the brand and then expanding internationally maybe with a franchise model. Selling a few expensive pour overs doesn’t pay the rent with those locations
mmccarthy
Monster1985
Never heard of them, bit weird they've got a CEO and Managing Director. Seems like it was set up for profit rather than because of the coffee.
https://watchhouse.com/pages/about
It's a golf club full house
https://www.restaurantonline.co.uk/Article/2022/02/21/How-I-Got-Here-Roland-Horne
https://keystotheshop.com/2022/10/375-founder-friday-w-roland-horne-of-watchhouse/