• Do they only do 3 kitchens worth of fronts?

    We looked at it too, it was just insane money, I bought a track saw and some good ply and got a friend to hold my hand through the first bits, it isn't as neat as it could be, some of the gaps are slightly out but it was £1000 in materials including the saw. Our aim was less £40k kitchen, more £4k.

  • I mean it’s all pretty simple isn’t it?

    Customer pays a premium for a kitchen, they don’t want it not as neat as it could be, they also don’t want to make it themselves. Company has overheads, salaries, rent, pensions, insurance, depreciation, VAT etc.

    It makes more sense to me than, for instance, paying an estate agent £7,500 to be borderline obstructive to a house purchase.

  • Yeah, but 18k for some fronts….

  • Oh yeah, Estate Agents can get in the bin too, it just feels dreadfully cynical to be asking so much money for it, I dunno.

  • Company has overheads, salaries, rent, pensions, insurance, depreciation, VAT etc.

    Exactly. It's not a scalable business and even though people have been willing to wear high material costs you're still going to be susceptible to any changes.

    Also being brutally honest, as a trend it's not going to last forever.

    They have a good niche, good brand, you assume a decent order book, so make hay.

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