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Foreigner65
@mespilus
Arçelik own the Beko brand which is less embarassing in the UK market.
Possibly adopted after frequent Galatasaray vs Man Utd Champions League matches in the '90s,
(with pitch-side 'Arçelik' advertising), brought derision rather than an upswing in white goods sales in the UK.
And:
https://www.dailysabah.com/business/economy/turkiyes-arcelik-to-continue-global-operations-under-beko-name