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I think the point is a lot of people realize they want it to be more and then buy the keyboard etc. - and then it becomes a "laptop lite" which is cool in a way, but actually very expensive and still not as functional as a real laptop, so what they basically want / needed in the first place is a MacBook Air..
salad
@JonD
iPad vs laptop (which is better full stop) isn’t the point though is it? It’s good that there is a choice. It might not work for you, but iPad is my only non-work computer at home. All I need is webbing, simple word and spreadsheets, minor photo editing, and watching stuff in the kitchen. It’s like a phone but better when I’m at home cos it has a bigger screen. It’s like a laptop but better because it’s smaller and handheld, not a thing I have to rest on my lap.