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  • I can see you don’t work in product development or marketing.

    Consumers don’t really care about implementation details like that.

    It’s cost and convenience you want to address.

  • It’s costman-maths and a tenuous perception of convenience you want to address.

    FTFY.

    Based on the average car I see I think consumers have a very poor grasp of their actual requirements, but love a story.

  • I don't know - a lot of this "people don't know what they need" stuff kind of ignores the loss of utility if you can't make it work.

    If you only use your car a few times a year for long journeys but you have kids in the car when you do, then needing to get timings right of charging and not faff around waiting for a charger / having a break while it charges does matter. Is it manageable? Probably, with planning, but given one of the main things people have a car for is to maximise their independence of travel (vs. public transport) it's not weird that people place value on that. Selling a more expensive car as "the downsides aren't that bad really" is not a good sell for many people (and I say that as someone who would be happy with an EV)

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