If Tag did it themselves it wouldn't have worked, it's only because it's a Kith collab that they can ask the silly money they are for plastic bodied quartz movement toy watches. It's quite a small edition as well. Only so many hypebeasts out there willing to take the hit.
Good idea Omega should do something similar. I'd never heard of Kith until this collab. I thought maybe this was doing more for them than Tag. Clearly they're aiming these at the cool kids and not uncool nostalgic middle age men
If Tag did it themselves it wouldn't have worked, it's only because it's a Kith collab that they can ask the silly money they are for plastic bodied quartz movement toy watches. It's quite a small edition as well. Only so many hypebeasts out there willing to take the hit.