The boss of Superdry has hit back at criticism the brand is "not as cool as it used to be" https://www.bbc.co.uk/news/articles/cl7ledeq02wo Pretending to be exotic by ripping off Japanese beer branding in order to flog T shirts from a Slough industrial park...that was really cool.
Their store on Oxford Street has a whole department devoted to a selling vintage Nike clothing. It remains the single most confusing bit of retail branding I have ever seen.
Superdry was created from the ashes of Bench the OG fake skate brand
The boss of Superdry has hit back at criticism the brand is "not as cool as it used to be" https://www.bbc.co.uk/news/articles/cl7ledeq02wo Pretending to be exotic by ripping off Japanese beer branding in order to flog T shirts from a Slough industrial park...that was really cool.