The Bremont rebrand is a crying shame. I'm a sucker for block lume and parts of the new watches' design are ok but the dial font/logo kill them all stone dead. I get that they're going for a younger demographic etc, but it looks so generic, not something you'd expect to help a luxury brand to get its sale s up. Mind you, if i don't like it, maybe that means they're getting their market right.
I prefer the older look, but then does that mean I am old now?
I get you need to shake it up and with them playing on heritage that didn’t really exist maybe the new owners thought it was time to cut ties on a brand that has built by some military lose history and parts.
The Bremont rebrand is a crying shame. I'm a sucker for block lume and parts of the new watches' design are ok but the dial font/logo kill them all stone dead. I get that they're going for a younger demographic etc, but it looks so generic, not something you'd expect to help a luxury brand to get its sale s up. Mind you, if i don't like it, maybe that means they're getting their market right.