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What a terrible rebrand. And on this page they show someone climbing without a helmet on which is super shitty.
Any brand showing people partaking in sports where a helmet is essentially mandatory, not wearing a helmet, is so lame.
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what the Fuck have Bremont done!!!
The founders have pretty much left. New CEO is going downmarket and cutting costs. More imported movements, less British manufacturing. https://www.ft.com/content/40e06076-423b-4d45-aef9-ff8d9a7ed793
Oh and what the Fuck have Bremont done!!!
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