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Yeah, I genuinely dunno. I believe any retailers in the UK are getting it from the same source - Madison. I would assume all are getting it for the same price. I guess it must just be some are looking to make profit through high volume and small margins, whereas others are lower volume so need higher margins?
Or maybe Madison bulk discount is good, so Merlin are qualifying for that and passing at least some of the savings to the end customer?
Merlin also with free overnight delivery so its arriving in about an hour. How do they make any money?