I think it means they don't look at you individually, and have no current intentions to look at you individually, but since individual data has been gathered for years it means they can start doing that at any time, and look retrospectively if they wanted to.
If the data is not needed then don't gather it.
I do my best to remove the tracking info from links before clicking on them, and many browsers offer the option to do this automatically too.
I'm sure the number of people who care about this are vastly outweighed by the number of people that just click on a link regardless, but I certainly have stopped using certain sites/retailers due to their invasive tracking (and the site will have no idea that is why I stopped using/visiting them).
I think it means they don't look at you individually, and have no current intentions to look at you individually, but since individual data has been gathered for years it means they can start doing that at any time, and look retrospectively if they wanted to.
If the data is not needed then don't gather it.
I do my best to remove the tracking info from links before clicking on them, and many browsers offer the option to do this automatically too.
I'm sure the number of people who care about this are vastly outweighed by the number of people that just click on a link regardless, but I certainly have stopped using certain sites/retailers due to their invasive tracking (and the site will have no idea that is why I stopped using/visiting them).