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I think many more people would be upset by view and click tracking if they knew about it. I find it invasive. If I couldn't sleep last night so spent some time reading emails I don't want to share that with the people that sent the email.
jellybaby-
I can understand that for sure – I guess I'd also never considered setting up a segment of subs who open and click during the early hours for their timezone, or something like that. All my work is for small businesses so it's just not even close to being on the radar!
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Sounds a bit tin foil. View tracking fine, but the url parameters are so the onsite analytics knows where you came from, so that the people who run the site can make it better, from viewing aggregated reporting. They’re not looking at you individually. They would like to know if their emails are driving people to the site in order to view the file or whatever. Was the email good at the intended purpose? The parameters are likely added automatically to all emails from their CRM system.
I don’t think that many people would actually care, and I think more people know about it than you think.
jackbepablo
stelfox
Ok so I understood from your original post that you don’t like them, I was trying to figure out why, what the negative effect of them is. If they annoy people, it goes into the risk/reward calculation for any organisation, whether commercial or non-profit. ( I do a bunch of marketing emails for various people, UTMs are v important for this, but if it actually could be creating a problem then I would reassess)
Obv it seems odd to use them in communication with existing volunteers rather than outreach fundraising stuff, but I guess the data must be useful to them in gauging the success of whatever action they want you to take. Drop-off rate of people filling out the form or something maybe.
I’d never considered that people might set up a system to strip UTM linked content from an email