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  • I don't click on tracking links (or load images) so if I so want to read the 'attached document' or need to fill out the linked form or something then I have to hunt for it on the website or email and ask for it.

    It's a PITA which I accept is partly of my making but I don't like tracking links. I'd unsubscribe but I don't think there is another way to get the information, some of which has legal significance (eg changes to safeguarding or insurance).

    If it is marketing email from a random company I'll unsubscribe or /dev/null it.

  • Ok so I understood from your original post that you don’t like them, I was trying to figure out why, what the negative effect of them is. If they annoy people, it goes into the risk/reward calculation for any organisation, whether commercial or non-profit. ( I do a bunch of marketing emails for various people, UTMs are v important for this, but if it actually could be creating a problem then I would reassess)

    Obv it seems odd to use them in communication with existing volunteers rather than outreach fundraising stuff, but I guess the data must be useful to them in gauging the success of whatever action they want you to take. Drop-off rate of people filling out the form or something maybe.

    I’d never considered that people might set up a system to strip UTM linked content from an email

  • I think many more people would be upset by view and click tracking if they knew about it. I find it invasive. If I couldn't sleep last night so spent some time reading emails I don't want to share that with the people that sent the email.

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