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Because they are McMansions for footballers, insta influencers, and gymwear entrepeneurs?
I would imagine that if they looked at the 'don't move, improve' long list, they would ask why lawyers, consultants, finance and media people all live in similar terraced houses in Hackney with functionally identical kitchen diner extensions.
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It's not done to my taste, but in fairness they are trying to sell it. So it's probably been made fairly generic.
This is also near me which probably fits your description (although I quite like some bits):
Something I've noticed as a trend across these properties that I don't personally like, is lots of marble. That said lots of people on here also seem to like those large marble shower tiles or work surfaces.
Personally I would really struggle with a large budget to style my home. Limited space and budget really narrows down my options and makes decisions quicker. Even if sometimes it frustratingly rules out nice stuff.
Borehamwood. Which although it's very standard burbs in a lot of ways, also has footballer houses in the near countryside, and a posher side (Elstree) as well as bougie towns like Radlett near by. A bit like this https://www.rightmove.co.uk/properties/138155969?
Without kids I think I'd miss a lot of these interactions. But with nursary, school, clubs and classes you get a bit more exposure.