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  • You're welcome! It's a funny old world when the focus and investment has shifted from operations (how quickly and accurately can you turn orders around), to IT and Digital. In part this is because a lot of our restaurants were pretty much at capacity in terms of the number of people per hour you could get through the eat-in and drive-thru channels, so delivery and mobile orders were the only way for them to grow. The downside being the experience aggi describes above.

    People's loyalty to delivery platforms is another funny one, rolling out delivery we found that every time you added another provider, you got pretty much pure additive custom. If someone was a Deliveroo person rather than an Uber person they just wouldn't bother ordering from us until we partnered with Deliveroo and even if Deliveroo ran an offer on our food, Uber people would stick with Uber.

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