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i'm not sure if the end game is to have one website with different departments, or to keep the individual 'specialist' sites to increase footfall?
In the olden days, a lot of the apparently competing electronics stores on Tottenham Court Road were actually the same business with multiple store fronts. It's a model which is common on the internetz, and isn't likely to change any time soon. SEO can attempt to game algorithms, but the huge organic online footprint of Wiggle is worth more, even this thread helps them.
gbj_tester
jackbepablo
it does seem to keep some things filtered out though depending on the site, for instance you can't buy ralph lauren boxer shorts from the evans website, but you can from HoF
i'm not sure if the end game is to have one website with different departments, or to keep the individual 'specialist' sites to increase footfall?
well, web footfall. can't remember the term for it. traffic?