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Perhaps some creative accounting could be beneficial?
Bike24 or other EU supplier could buy bare bones of wiggle under shell company / corporate structure. Sell the same stock they currently have access to, if UK side of business reports loses use it to reduce tax liability of EU business. I’m sure there’s layers and layers of bureaucracy preventing this.
It’s bullshit and end scenario is one company has monopoly on entire market but that’s capitalism ™️
Brexit just makes it not worth the hassle for them. They have the whole of the EEA to trade to friction free