If you asked the average CEO if their business would best served by pumping all available funds in to bitcoin rather than re-investing in the company you may not get the response of "On the face of it seems like a smart move"
What I mean by that is, objectively, he has increased his company's market cap way more by buying bitcoin than he would have done by buying back his own shares. I'm not saying anything about the future, only the past. Whether it was foresight, skill, luck or whatever isn't relevant to the result.
If you asked the average CEO if their business would best served by pumping all available funds in to bitcoin rather than re-investing in the company you may not get the response of "On the face of it seems like a smart move"