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ectoplasmosis
CYOA
Cool.
Different use case - my understanding is you do quite large scale AV stuff? This is small commercial stuff with crews who like shiny things. Give them a reliable and well looked after package, make sure they have a good experience, they take the photos, other ACs book it on their next job. Entirely agree on cables being consumables, but I'm going to spend money on good cables anyway, why not spend a relatively small amount extra on some branding?