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I got a formula 1 (the alarm version) as a gift. It's got a really comforting, heavy weight to it, but it's just that bit too shiny. Still wear it occasionally but the 'my first (swiss) watch' thing kind of rings true. Quite a few blogs talk about the formula 1 as the gateway to other watches and it was kind of that for me.
I always had my eye on a few different things, like 'gonna get a panerai when X happens' etc and then I got this shiny tag and was like ok thats nice but not what I would have chosen, but hey its nice and what a great gift. So I wore it and liked it, and thought maybe I should stop looking at watches from afar so much and actually just make a call on getting one that i would choose.
So I think what it did for me was say to me 'okay now go for that one...which you actually want', instead of it just being on a list of things to do (at some indeterminate point).
I also think the new “high end “ 3k aqua racer is just as well made as a black bay and cheaper than both that and a Pelagos.
And certainly more reliable , it does come down to brand snobbery. They do a GMT with a blue / white bezel and it’s a lovely watch.