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  • I would have thought companies like Brooks would have bought the stock back from wiggle at cost price, which would mean no hit on the brand, and wiggle get the money back rather than selling for a loss like all the 'non prestige' brands. Or distributors who can't afford / don't want to take it back.

  • Brooks are now owned by Selle Italia so if they were taking the Brooks stock back then surely they’d have taken the Selle Italia stock too.

    I was meaning that they’ll take an item that’s out of stock and drop the price way down to appear higher you search results/drive clicks to the website in the hope you then buy something else.

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