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I wore my Formula 1 every minute of every day for over a decade apart from when playing sports. Its had a hard life, the bezel got gauged when I fell off my bike once, the rubber surrounds got chewed by pet rats, I've replaced the battery myself a couple of times rather than going to a shop and it still runs flawlessly. I'm not sure how much I trust the waterproofing right now but it's survived a lot.
Don't buy into this (or any other brand) spiel. Everyone makes their watches sound bullet proof. They aren't. That said, I must admit my ExpII has been worn pretty unapologetically for coming up to 4 years and it's daily rate has never varied from between 1.5-1 secs fast a day. That's nearly quartz levels of consistency / accuracy.
But as the others say - if you like it, get it. Doesn't matter what anyone else thinks. Only issue is if you're buying with a view to selling later, as that's when other peoples' perceptions of a brand (fair or unfair), are a factor.