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When Tag launched the 6000 series it was only sold through selected stores and at the time was comparable in price to both Rolex and omega. Was a fabulous watch , I was new to the watch trade and really wanted one but was too expensive for me. I had to settle for an s/el.
Finally bought a 6000 chronometer preowned last year and I love it. And wear it regularly.
Tag were always like half the price (or less) of an Omega or Rolex and that's still about where they are. So it was the luxury watch you bought if you wanted to show off but you couldn't afford a Rolex. Kind of where Tudor and Longines are now, but Tag went for the younger market - they had no qualms about being bold/new/different. Kind of like the Hublot of mid-priced Swiss watches.
To be honest I think a lot of it is just people being sniffy about the brand. If you like it go for it. They’re well enough made but at over three grand their mechanical dive watches don’t compare super well to a Tudor Pelagos 39 or Black Bay 39 IMO.