Tag were always like half the price (or less) of an Omega or Rolex and that's still about where they are. So it was the luxury watch you bought if you wanted to show off but you couldn't afford a Rolex. Kind of where Tudor and Longines are now, but Tag went for the younger market - they had no qualms about being bold/new/different. Kind of like the Hublot of mid-priced Swiss watches.
To be honest I think a lot of it is just people being sniffy about the brand. If you like it go for it. They’re well enough made but at over three grand their mechanical dive watches don’t compare super well to a Tudor Pelagos 39 or Black Bay 39 IMO.
Gotta say I've got a real soft spot for those Tag Heuer SEL watches with the bulbous links like that. If I ever see one in the wild for cheaps I am grabbing it - pure 90s retro cool, nothing like that will ever be made again. It's the opposite of 2020s good taste and I am here for it.
Tag were always like half the price (or less) of an Omega or Rolex and that's still about where they are. So it was the luxury watch you bought if you wanted to show off but you couldn't afford a Rolex. Kind of where Tudor and Longines are now, but Tag went for the younger market - they had no qualms about being bold/new/different. Kind of like the Hublot of mid-priced Swiss watches.
To be honest I think a lot of it is just people being sniffy about the brand. If you like it go for it. They’re well enough made but at over three grand their mechanical dive watches don’t compare super well to a Tudor Pelagos 39 or Black Bay 39 IMO.