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When I was a kid I assumed they were on the same level as omega/Rolex, just because they were near each other in the shop window (provincial jeweler in Chichester) and looked big and technical.
That one you just posted looks like something from The Fifth Element. 'Funky' late 90s early 2000s design.
sorethroat
Tag were always like half the price (or less) of an Omega or Rolex and that's still about where they are. So it was the luxury watch you bought if you wanted to show off but you couldn't afford a Rolex. Kind of where Tudor and Longines are now, but Tag went for the younger market - they had no qualms about being bold/new/different. Kind of like the Hublot of mid-priced Swiss watches.
To be honest I think a lot of it is just people being sniffy about the brand. If you like it go for it. They’re well enough made but at over three grand their mechanical dive watches don’t compare super well to a Tudor Pelagos 39 or Black Bay 39 IMO.