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Tag were always like half the price (or less) of an Omega or Rolex and that's still about where they are. So it was the luxury watch you bought if you wanted to show off but you couldn't afford a Rolex. Kind of where Tudor and Longines are now, but Tag went for the younger market - they had no qualms about being bold/new/different. Kind of like the Hublot of mid-priced Swiss watches.
To be honest I think a lot of it is just people being sniffy about the brand. If you like it go for it. They’re well enough made but at over three grand their mechanical dive watches don’t compare super well to a Tudor Pelagos 39 or Black Bay 39 IMO.
Regal-
When I was a kid I assumed they were on the same level as omega/Rolex, just because they were near each other in the shop window (provincial jeweler in Chichester) and looked big and technical.
That one you just posted looks like something from The Fifth Element. 'Funky' late 90s early 2000s design.
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Gotta say I've got a real soft spot for those Tag Heuer SEL watches with the bulbous links like that. If I ever see one in the wild for cheaps I am grabbing it - pure 90s retro cool, nothing like that will ever be made again. It's the opposite of 2020s good taste and I am here for it.
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When Tag launched the 6000 series it was only sold through selected stores and at the time was comparable in price to both Rolex and omega. Was a fabulous watch , I was new to the watch trade and really wanted one but was too expensive for me. I had to settle for an s/el.
Finally bought a 6000 chronometer preowned last year and I love it. And wear it regularly.
sorethroat
ReekBlefs
ejay2.0
Ok thanks. That makes sense. So they basically sold out. But what is this reputation that Sumo mentions? I guess I've seen lots of city banker types in speedmasters etc but I didn't realise tag Heuer were like a level lower in that whole thing. Those aquaracers with the unpainted metal bezel are appealing to me because they seem a bit more low key and all their website spiel makes it sound like they're hard-wearing