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Because Heuer made a ton of classic and innovative chronographs and had lots of heritage in motorsport, innovative stopwatch and chronograph design, dash mounted stopwatches etc., but when TAG bought the company in the 1980s I think a lot of people felt they became primarily about marketing. The general style of the watches changed as well, and some people feel they've never really recaptured the cool factor that the old Heuer chronographs had.
It saved the company though. The shift to chunkier image-led watches was necessary after the quartz crisis.
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That's a cool watch.
Basically everything that's been said about Tag Heuer is true.
They're also pretty vague as a brand.
Wanted to post the green formula one 90s thing and say that they probably never recovered from those things that look like a flicflac.
Then I saw the other thing on their page, whatever that is.
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Regal
c.h.e.
@sorethroat
I think the Aquaracer looks pretty good. Solid unpretentious tool watch. Tag Heuer seems to be pretty polarising though. Why is that?
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