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withered_preacher
Another question, somewhat unformed, likely naive. I've been wondering whether there are any industry discussions about limiting production? Or between companies that decide to stay small(er) / resist growth / speculative or boom expansion? I'm wondering this partly in relation to a conversation with a friend who has quite a lot of experience as a fashion designer for big houses/brands re: companies that are 'big' but never make a profit, often being acquired by investment funds on the basis of potential to make a profit, and then thinking about the year on year losses of at least one major cycling clothing brand and wondering what degree overproduction is at root of these trading losses (plus advertising spend and coffee trucks and product development etc. I realise, but still)...? I'd be curious how the scale conversation intersects with conversations around durability, repair / loops, product lifecycles etc.