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I think it is something they picked up from the COVID response. Create a common enemy, explain it can be defeated by 'coming together' and use all the bells, whistles, slogans and lecterns to underline the urgency of... it.
There is validity to some of his points yesterday, but it would have landed better if he denounced some of the recent nonsense in his own party at the same time. Rings hollow when Truss/Braverman/Anderson will be on the Sunday morning shows calling for corporal punishment against wokeism or whatever batshit thing falls out of their mouth next.
I think Sunak believes one more speech, this time in Downing St with A lecturn! That'll do it!One more phrase or slogan,to find that magic word that will turn everything around make it all better, to not be 20 points behind being laughed at and derided by most and become a cool dude winner.
Yeah, just one more speech, that's all that's needed. Delusional.