Serious question- is Cervelo or their parent in financial distress?
Several stores here in Canada have fire sale prices on some models, ie 40% off.
I’ve also been getting almost daily sale emails from Trek.
I was looking at a frame in the local dealer last week.
They phoned me last night saying they could get a whole bike for $100 less than the old price of the frame. Things must be bad in overstock and cash flow.
Serious question- is Cervelo or their parent in financial distress?
Several stores here in Canada have fire sale prices on some models, ie 40% off.
I’ve also been getting almost daily sale emails from Trek.