• Serious question- is Cervelo or their parent in financial distress?
    Several stores here in Canada have fire sale prices on some models, ie 40% off.
    I’ve also been getting almost daily sale emails from Trek.

  • I think the whole bike industry has an over supply problem at the moment, so a lot of brands have seriously reduced prices to shift excess stock.

  • I was looking at a frame in the local dealer last week.
    They phoned me last night saying they could get a whole bike for $100 less than the old price of the frame. Things must be bad in overstock and cash flow.

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