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It’s the high vis commuting dad that won me over. Those heroes padding around Tesco buying a meal deal in a stained Altura jacket and smart trousers normalise cycling.
Back on topic, what meal deal would you place on your artisan rack, @Browndonneur?
If Blue Lug were obsessed with niche Euro (Brexit didn't happen in this world, so Middleburn counts) bike brands mood board (@Maj ?) every bike would look like this, except maybe with Dugast tyres because why not. Great work.