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Velo magazine says "The French brand claim the pedals, called the PW8, offer as much as an 8 Watt saving versus competitor’s pedals, owing to their unusually low stack height of just 8mm." https://velo.outsideonline.com/news/pre-race-uci-ban-on-prototype-ekoi-pedals-leaves-riders-floundering-for-new-shoes/
Have you seen something to suggest they are aiming to reduce Q factor for gains? Many people already have shoe rub on their cranks, I don't think these pedals are aiming at reducing the Q factor, just stack height.
They're probably also more aero by having such integration with the shoe.