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Most people don't follow politics to this level of detail. They don't read manifestos or policies. They won't remember any of Starmer's promises. Maybe some of it filters through from watching the news but to nowhere near the extent that cozzy livs and COVID and Brexit has (which are all negatives for the Tories).
Simply being a member of any political party means you are already hopelessly unrepresentative of normal people. (I mean the generic you, not you personally)
I just don't understand this thinking. You say it's to convince swing voters but if he promises things and then goes back on it it's hardly going to bury the Tories in their eyes, just more fuel for the Labour can't be trusted fire, which will come back to bite him