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Citation needed.
https://www.politico.eu/europe-poll-of-polls/united-kingdom/
It should be made clear that I'm talking about the brand being detoxified in the minds of the electorate. I'm sure if you're a Stop The War adjacent Labour person, the brand is undeniably more toxic to you, but since what you like the electorate hates, and vice versa, I've no problem with that whatsoever.
Citation needed.