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There doesn't seem to be an attempt to generate buy in or a relationship built between the labour party and the electorate.
This is what we used to call strategy. I may not have known in 1997 that - for example - Labour were going to make the bank of england independent of government in their first week, or start the beginning of the end of the Troubles. There was nothing about it in their manifesto.
But I did know that Blair and Brown were going to turn on the spending taps. I knew they'd have an interventionist stance on domestic policy. I knew they were promising change. I knew they were internationalist and pro business and pro meritocracy.
That's what's missing here. It's not policy. It's not even principle. It's narrative.
ReekBlefs-
But I did know that Blair and Brown were going to turn on the spending taps
This is nonsense. In 1997 Gordon Brown made a very well publicised pledge to stick precisely to existing Conservative spending plans for at least 2 years, alongside promising no tax rises. It was to head off the exact same public concerns about Labour that Starmer is worried about now.
lemonade
Exactly. My worry is that without building engagement this is purely a protest vote and we will be back in the same situation with the Tories in 5 years.
There doesn't seem to be an attempt to generate buy in or a relationship built between the labour party and the electorate.
We just get a 1 off transaction.