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Tik Tok is squarely to blame for the market growth of this garbage.
Tucker Carlson, pustulent human slime that he is, started a far right podcast/tik tok channel and has been promoting tobacco pouches. Hes in kids ears and getting in their heads, especially boys and young men who are susceptible to Jordan Peterson level bs (I.e., some truths mixed with conjecture and outright bs wrapped in pseudo-scientific jargon, spat out at a machinegun rate to overwhelm the audience’s cognitive bandwidth/filters). He’s even been accused of being paid by Phillip morris to promote the stuff (reportedly, during an interview precisely about his promoting tobacco, a journalist told him PM denied financing him, to which he replied ‘That’s funny’).
In a nutshell, he’s targeting an audience of vulnerable people susceptible to far right nonsense, especially teens, and is making bank (allegedly, possibly, looks like it and would not be surprised-ingly) promoting tobacco pouches to them. And he’s far from alone: there ‘zyn-fluencers’ with sophisticated business models and serious backing who are pushing Zynbabwe to their pre- and mid-teen audiences, mostly through humour and teen-speak comedy (e.g., a morning ‘ripuccino’).
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Leshaches
@dubtap
There is tobacco pouch oddness in the US with a brand called Zyn and Tucker Carlson and the Republicans.