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Just found an example.
30T red chainring: £55, 42T black chainring £3.99
I don't think anyone's going be tricked into spending £55 on a chainring when the headline price is £4. But I don't know anything about this stuff
frankenbike-
But I don't know anything about this stuff
Maybe they don’t either, which is why they’ve gone bust
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I don't think anyone's going be tricked into spending £55 on a chainring when the headline price is £4.
I’d wager most retail shop owners would agree that this is the most destructive thing wiggle has done to the market. As a customer, RRP now feels like a rip-off, whereas for shops it usually means trade cost + 5-20% margin + 20% VAT, depending on the item. Sure, you can charge 2-20x on cables or housing ferrules, but for most stock the margins are terrible, and with the perception of what is and isn’t a reasonable price skewed by Wiggle’s permanent clearance sales, the segment of the market willing to pay RRP (or doing so without a negative impression of the exchange) has shrunk even more than it would have done given the economy.
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They've been doing this for a long time with these chainrings, not quite as low as £4 but I've bought a few all at cheaper end of the pricing.
pjay
Leshaches
rhb
I’m no business genius, but I though you cleared stock by reducing prices until it’s all gone?
I understand that, as the ‘headline’ price is £2 when you search. It’s a borderline con, but I understand why they do it.