Can’t think why an industry-standard brand would re-brand itself unprovoked. Pioneer used to make other audio equipment, but I can’t see the reward for reclaiming the name for that.
I bought a new Pioneer mixer last week, and when I registered for Rekordbox I got an email from Alphatheta and I thought it was spam initially, the logo, email content etc was rubbish quality.
Weird: https://www.musicradar.com/news/pioneer-dj-alphatheta-rebrand
Can’t think why an industry-standard brand would re-brand itself unprovoked. Pioneer used to make other audio equipment, but I can’t see the reward for reclaiming the name for that.
On the look out for what Mojaxx makes of it…