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TGR
An Apple Watch is a different thing to a watch, though. Yes it tells the time and you wear it on your wrist, but it's another little computer that needs charging and talks to your phone all the time. You also really need to wear it every day to get the benefits, which usually means not wearing another watch (I've tried double wristing and it's weird).
It's a fitness and sleep tracker primarily, IMO. You can also have it repeat the thousands of notifications you receive on your phone but that can all be turned off. The health stuff is the real point of it. If that's what the gift is, then a watch-watch won't be any good. If the gift is a personal accessory that is a nice thing to wear, that will last for many years and reminds you of the gifter, then a mechanical or quartz watch would be better IMO, but it really depends on how the giftee feels about watches. Mechanical watches can be annoying, they're less accurate than quartz (which is in turn less accurate than an Apple Watch) and need winding or wearing otherwise they stop running.
At £300 you might not get something that will definitely last a lifetime but a Seiko or something like that has a good chance of doing so. The Seiko 5 Sports range are in that £300 ballpark and come in a range of styles (diver, field watch, general sports watch). The SRPE55 is as close to a general purpose GADA (go anywhere, do anything) watch as they make.