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Need to fact check this, but I believe this poll was commissioned by a headbanger adjacent group and paid for by Frost.
It handily suggests a move to the right to counter reform.
This episode of the Bunker on Reform et al, is quite interesting. A key takeaway for me is that there is misunderstanding of the extent to which Reform voters are potential Tory voters. Also the intersection between Reform and Lib Dem voters.
"Better", shurely?!