That's putting it a bit strongly. They seem to be congratulating themselves on "inventing" the torque tube which was in Powertap hubs twenty years ago. I'm not sure that solving a problem which doesn't exist with a design which is decades old qualifies as "innovation", and certainly not for better.
Powertap was bought out before I knew my cup and cone from my cartridges. I found it interesting just because it’s different from the norm. The thread title says ‘for better or worse’, and I’m not going to jump on either side, but it made my brain work for a few minutes.
That's putting it a bit strongly. They seem to be congratulating themselves on "inventing" the torque tube which was in Powertap hubs twenty years ago. I'm not sure that solving a problem which doesn't exist with a design which is decades old qualifies as "innovation", and certainly not for better.