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Personally I’ve found the genuine Campag cables and outers do give the best results as the cables and the outers are matched, particularly if you get the full set with ferrules etc. make sure you cut with a disc cutter or file the cable outers ends flat for best results.
They also say Campagnolo on the outers 😎. Bonus points if you can cable the bike up with Campag showing on every visible outer.
Yeah brakes you could prolly sell for £40-50. Chainset you could probably get used for £100-150 I think. These are my guesses for the 11 speed stuff. Is that price for Chorus 12 new? That is not a bad price and I’d prolly go for that than bother with the old stuff, depending on what your budget allows. You can probably always resell the 11 speed stuff at a later date for not much difference anyway.
As for the cables, the biggest difference is the cable ends as ones intended for Shimano/Sram have a slightly bigger head, they don’t seat perfectly into the Campag shifter and may catch as the cable spool goes around. You can file them down but the genuine ones are not expensive so I wouldn’t bother.
Personally I’ve found the genuine Campag cables and outers do give the best results as the cables and the outers are matched, particularly if you get the full set with ferrules etc. make sure you cut with a disc cutter or file the cable outers ends flat for best results.
One weird bit of useless trivia is the Campag gear cables have strands woven in an anticlockwise direction. Not sure if this makes any difference tho :)