This year, our Christmas advert is the story of a perfect Christmas tree named Snapper. Snapper might not be perfect to you or me — but he's perfect in every way to a boy called Alfie, who grew him from a seed.
Truth be told, he's not the most traditional of trees. More Venus Fly Trap than Norwegian fir, but he tries his very best....
Indeed.
https://www.johnlewis.com/john-lewis-christmas-advert-2023-snapper-character-plush-soft-toy/p110743615