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My guess is they’ve bought it to make heritage reissues. Georges Kern will probably do a pretty good job of it. And they’ll be expensive.
Vintage UG haven’t really taken off at auction in the way they were predicted to by a lot of people. Wouldn’t be surprised to see a strategy of Breitling privately acquiring some nice examples and then coordinating a big headline sale with Phillips to generate some hype in the brand to coincide with the relaunch.
Regal
Grumpy_Git
I see Breitling have bought the Universal Geneve brand.
It will be interesting to see if it's to make hundreds of reissues of Polerouters and Evil Ninas or if they will make them an more high end offering at prices Breitling are unable to achieve.